Omnisend Pricing (2026)
Omnisend's pricing is straightforward and significantly cheaper than Klaviyo at every tier. Unlike Klaviyo, SMS credits are bundled into paid plans rather than charged as a separate add-on.
| Plan | Price/mo | Contacts | Emails/mo | SMS/mo |
|---|---|---|---|---|
| Free | $0 | 250 | 500 | 60 |
| Standard | $16 | 500 | 6,000 | 60 |
| Standard | $20 | 1,000 | 12,000 | 60 |
| Standard | $60 | 5,000 | 60,000 | 60 |
| Pro | $59 | 500 | Unlimited | 3,933 |
| Pro | $110 | 5,000 | Unlimited | 3,933 |
| Pro | $160 | 10,000 | Unlimited | 3,933 |
At larger list sizes, both platforms scale in cost — but Omnisend consistently comes in 30–50% cheaper than Klaviyo at equivalent contact counts. The gap is especially pronounced in the 1,000–10,000 contact range where most growing Shopify brands live.
Key Features
Email + SMS in One Platform
This is Omnisend's clearest differentiator against Klaviyo. SMS isn't an afterthought — it's included in every plan. You can build automation flows that combine email and SMS natively: send an email first, wait 2 hours, follow up with an SMS if no open. No extra add-on, no separate billing. For a brand running abandoned cart flows across both channels, this saves meaningful cost and reduces tool complexity.
Pre-Built Automation Flows
Omnisend ships with the core ecommerce automation flows you actually need: welcome series, abandoned cart, post-purchase upsell, order confirmation, shipping confirmation, browse abandonment, and win-back. The visual automation builder is clean and approachable — more beginner-friendly than Klaviyo's flow editor. Split testing within flows is supported on Pro plans.
Shopify Integration
Omnisend's Shopify integration is solid — one-click install, product picker in the email editor, real-time purchase event tracking, and native discount code generation. It syncs customer data and order history automatically. Where it falls slightly short of Klaviyo: fewer third-party Shopify apps natively integrate with Omnisend, and predictive analytics (predicted LTV, churn risk) are less developed.
Email Templates & Builder
The drag-and-drop email builder is genuinely good — clean, fast, and the template library covers the main ecommerce use cases. Product content blocks pull directly from your Shopify catalog. The interface is arguably easier for non-technical marketers than Klaviyo's editor.
Segmentation
Omnisend's segmentation is solid for most ecommerce use cases: segment by purchase history, product categories, browse behavior, email engagement, and customer attributes. It's not as granular as Klaviyo — you won't get predictive LTV segments or the same RFM analysis depth out of the box. But for most Shopify stores under $5M in revenue, it's plenty powerful.
Push Notifications (Web)
One feature Klaviyo doesn't have on standard plans: Omnisend includes web push notifications. You can trigger push notifications through automation flows — useful for price drops, back-in-stock alerts, and cart abandonment without requiring a phone number or email.
Pros & Cons
✓ Pros
- Significantly cheaper than Klaviyo at every tier
- SMS included in all plans (no add-on needed)
- Clean, beginner-friendly UI and automation builder
- Solid Shopify integration with product picker
- Web push notifications included
- Good pre-built ecommerce automation flows
- Generous email send limits on paid plans
✗ Cons
- Smaller community and fewer learning resources than Klaviyo
- Fewer native third-party Shopify app integrations
- Less powerful segmentation (no predictive LTV by default)
- SMS send limits on Standard plan are low (60/mo)
- Reporting and revenue attribution less detailed than Klaviyo
Who Is Omnisend Best For?
- Ecommerce brands on a budget — especially those in the 500–10,000 contact range who want to save 30–50% vs Klaviyo
- Brands that want email + SMS bundled — Omnisend's all-in pricing is genuinely appealing vs Klaviyo's add-on SMS model
- Shopify merchants new to email marketing — the cleaner UI and beginner-friendly flows reduce the learning curve
- Brands sending high email volume — the Pro plan's unlimited emails are excellent value if you send frequently
Omnisend is NOT ideal for: Large brands (25k+ contacts) that need Klaviyo-level segmentation, brands with complex multi-step automation requiring predictive analytics, or teams that want to tap into the large Klaviyo agency and expert ecosystem.
Omnisend vs Klaviyo: Quick Comparison
| Factor | Omnisend | Klaviyo | Winner |
|---|---|---|---|
| Price (5k contacts) | ~$60/mo | ~$100/mo | Omnisend ✓ |
| SMS Included | Yes | Add-on | Omnisend ✓ |
| Segmentation Depth | Good | Best-in-class | Klaviyo ✓ |
| Shopify Integration | Solid | Best-in-class | Klaviyo ✓ |
| Ease of Use | Easier | More complex | Omnisend ✓ |
| Community / Ecosystem | Smaller | Massive | Klaviyo ✓ |
| Web Push Notifications | Yes | No (standard) | Omnisend ✓ |
| Revenue Attribution | Good | Best-in-class | Klaviyo ✓ |
For a full side-by-side breakdown, see our Klaviyo vs Omnisend comparison.
Frequently Asked Questions
Not better overall, but better for budget-conscious brands. Omnisend is cheaper at every tier and includes SMS in plans without a separate add-on. Klaviyo wins on segmentation depth, native integrations, and community. For brands under 10,000 contacts watching costs, Omnisend is a very compelling choice.
Omnisend has a free plan (250 contacts, 500 emails/mo, 60 SMS/mo). Standard starts at $16/mo for 500 contacts. Pro is $59/mo for 500 contacts with unlimited emails and 3,933 SMS/mo. Pricing scales with contact count but remains cheaper than Klaviyo at every tier.
Yes — Omnisend has a native Shopify integration that syncs your product catalog, customer data, and order history. You can trigger flows from cart abandonment, purchases, and browsing events. It's not quite as deep as Klaviyo's integration, but works well for most merchants.
Yes — SMS credits are included in every plan, including the free tier (60 SMS/mo). The Pro plan includes 3,933 SMS/month. Unlike Klaviyo, you don't need a separate add-on for SMS. This bundled pricing is one of Omnisend's strongest selling points.
Omnisend is a great fit for ecommerce brands under 10,000 contacts that want Klaviyo-caliber automation at 30–50% lower cost. If you want email + SMS bundled without extra fees, or you're newer to email marketing and want an easier learning curve, Omnisend is worth a serious look.
Bottom Line
Omnisend scores 8.7/10 and earns our "Best Value Ecommerce Email" badge. It's not trying to beat Klaviyo at every feature — it's offering 80% of the capability at 50–70% of the price. For the right brand, that's a very good deal.
If you're starting out or scaling from 0 to 10,000 contacts, Omnisend is genuinely worth trialing before committing to Klaviyo's higher price. If you're already at 25k+ contacts and heavily invested in segmentation strategy, Klaviyo's depth is worth the premium.
🔗 Related reading: Klaviyo vs Omnisend Comparison · Klaviyo Review · Best Email Marketing for Shopify