Klaviyo Pricing (2026)
Klaviyo charges based on the number of active profiles (contacts) in your account, not sends. Email and SMS are priced separately.
| Contacts | Email Plan/mo | Email + SMS/mo | Monthly Email Sends |
|---|---|---|---|
| 0–250 | Free | Free | 500 |
| 251–500 | ~$20 | ~$35 | 5,000 |
| 501–1,000 | ~$45 | ~$60 | 10,000 |
| 1,001–5,000 | ~$100 | ~$115 | 50,000 |
| 5,001–10,000 | ~$175 | ~$200 | 100,000 |
| 10,001–25,000 | ~$400 | ~$440 | 250,000 |
| 25,001–50,000 | ~$700 | ~$760 | 500,000 |
SMS is charged per message after the free monthly credits included in each plan. Pricing varies by country. US SMS starts at roughly $0.01–$0.02 per message.
Key Features
Ecommerce Segmentation
This is Klaviyo's superpower. You can segment contacts by almost any ecommerce signal: number of orders, total spend, last purchase date, specific products purchased, predicted next order date, predicted LTV, or any combination. Try doing this in Mailchimp — you can't, not at this depth.
Pre-Built Automation Flows
Klaviyo ships with pre-built flows for every major ecommerce lifecycle event: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, price drop alerts, back-in-stock, and sunset flows. Each is customizable with conditional splits. A well-configured Klaviyo account can generate 20–40% of a store's revenue through automations alone.
Revenue Attribution
Every email and SMS has native revenue attribution — Klaviyo tracks which subscribers made purchases after opening or clicking, and assigns revenue to flows and campaigns. This makes it genuinely easy to see the ROI of your email program.
Shopify Integration
One-click Shopify integration syncs your product catalog, customer data, and order history in real time. New customers are automatically added to Klaviyo. Orders update segments instantly. Klaviyo is essentially a native Shopify app at this point.
SMS Marketing
Klaviyo's SMS is tightly integrated with email in a single platform. You can coordinate email + SMS flows (e.g., send email first, follow up with SMS if no open). Compliance tools are solid. The main downside vs dedicated SMS platforms like Attentive or Postscript: slightly less advanced SMS-specific features for large-scale SMS programs.
Pros & Cons
✓ Pros
- Best-in-class ecommerce segmentation
- Deep Shopify (+ WooCommerce) integration
- Email + SMS in one platform
- Excellent pre-built automation flows
- Real-time revenue attribution
- Huge community and agency ecosystem
- Predictive analytics (LTV, churn risk)
- Solid free tier for early-stage brands
✗ Cons
- Pricing scales fast — gets expensive at 10k+ contacts
- SMS costs add up quickly at scale
- Steeper learning curve than Mailchimp
- B2B or non-ecommerce use is awkward
- Klaviyo One threshold can surprise fast-growing brands
Who Is Klaviyo Best For?
- Shopify brands at any stage — from $10K/mo to $100M/mo in revenue, Klaviyo scales with you
- Ecommerce brands that want email + SMS in one tool — cleaner than maintaining two platforms
- Brands focused on lifecycle marketing — abandoned cart, post-purchase, win-back flows are where Klaviyo shines
- Teams that want to track email ROI precisely — the revenue attribution is genuinely excellent
Klaviyo is NOT ideal for: B2B companies (use HubSpot or ActiveCampaign instead), content creators/bloggers (use ConvertKit/Kit), or brands that primarily want simple broadcast newsletters (Mailchimp is cheaper).
Klaviyo vs Competitors
| Platform | Best For | Price at 5k contacts | SMS Included? |
|---|---|---|---|
| Klaviyo | Ecommerce, Shopify | ~$100/mo | Add-on |
| Omnisend | Budget Klaviyo alternative | ~$65/mo | Included (limits) |
| Mailchimp | General SMB, ecommerce lite | ~$75/mo | Add-on |
| Drip | Ecommerce CRM focus | ~$122/mo | No |
| ActiveCampaign | B2B/D2C crossover | ~$79/mo | Add-on |
Frequently Asked Questions
Yes — for most ecommerce brands, Klaviyo is the best email + SMS platform available. Its segmentation, automation flows, and Shopify integration are unmatched. The main concern is cost at scale — worth comparing Omnisend when you hit 10k+ profiles.
Free up to 250 contacts. Paid email plans start ~$20/mo (500 contacts), ~$100/mo (5,000 contacts), ~$400/mo (25,000 contacts). SMS is a separate add-on charged per message. Pricing scales with active profile count, not sends.
No — Klaviyo integrates with Shopify, WooCommerce, BigCommerce, Magento, and 350+ platforms. However its Shopify integration is the deepest and most real-time, making it especially popular with Shopify merchants.
Klaviyo is purpose-built for ecommerce with native revenue tracking and purchase-behavior segmentation. Mailchimp is a general email tool. For Shopify brands serious about email marketing ROI, Klaviyo consistently outperforms Mailchimp on automation depth and attribution.
Klaviyo is best for ecommerce lifecycle email automation: welcome series, abandoned cart recovery, post-purchase flows, win-back campaigns, and browse abandonment. It's also strong for SMS marketing and revenue-attributed reporting.
Bottom Line
Klaviyo scores 9.2/10 and is our top pick for ecommerce email + SMS marketing. For Shopify brands especially, it's the closest thing to an industry standard — and for good reason. The segmentation, automation, and revenue tracking are genuinely best-in-class for the SMB/mid-market segment.
If budget is your primary concern and you're under 10,000 contacts, compare Klaviyo vs Omnisend — Omnisend can save you 30–40% with a similar feature set.
🔗 Related reading: Klaviyo vs Omnisend · Braze Review · Mailchimp vs ConvertKit