Quick Comparison: All 7 Klaviyo Alternatives
| Platform | Score | Best For | Price @ 5k contacts | SMS Included |
|---|---|---|---|---|
| Omnisend | 8.7 / 10 | Best overall alt, ecommerce | ~$65/mo | ✓ Yes |
| ActiveCampaign | 8.5 / 10 | B2C/B2B crossover | ~$79/mo | Add-on |
| ConvertKit / Kit | 8.4 / 10 | Creator / newsletter brands | ~$66/mo | No |
| Drip | 8.3 / 10 | Ecommerce CRM focus | ~$122/mo | No |
| Mailchimp | 8.2 / 10 | Simple/visual emails | ~$75/mo | Add-on |
| Postscript | 8.1 / 10 | SMS-only, Shopify | Usage-based | ✓ SMS only |
| Brevo | 8.0 / 10 | Budget pick, all-in-one | ~$25/mo | Add-on |
#1 Omnisend — Best Overall Klaviyo Alternative
Omnisend is the closest you'll get to Klaviyo without paying Klaviyo prices. It has native Shopify and WooCommerce integrations, purchase-behavior segmentation, automation flows for cart abandonment and post-purchase, and SMS baked into every paid plan. For brands under ~10,000 contacts, you'll save 30–40% per month vs Klaviyo.
Pricing: Free (up to 250 contacts, 500 emails/mo), Standard ~$16/mo (500 contacts), ~$65/mo (5,000 contacts), ~$130/mo (10,000 contacts). SMS credits included on Standard and Pro.
✓ Pros
- 30–40% cheaper than Klaviyo
- SMS + email on all paid plans
- Native Shopify integration
- Pre-built ecommerce automation flows
- Generous free tier
- Clean drag-and-drop email builder
✗ Cons
- Segmentation less advanced than Klaviyo
- Fewer third-party integrations (350 vs Klaviyo's 350+)
- Predictive analytics less mature
- SMS credits limited on lower plans
Best for: Shopify / WooCommerce brands under 25,000 contacts who want to save money without major feature tradeoffs.
#2 ActiveCampaign — Best for B2C/B2B Crossover
ActiveCampaign is more powerful than Klaviyo as a pure automation platform — its visual workflow builder is genuinely best-in-class, and it handles both B2C and B2B use cases equally well. If you run a Shopify store that also sells to businesses, or have complex segmentation logic that Klaviyo can't handle elegantly, ActiveCampaign is the move.
Pricing: Lite starts at ~$15/mo (500 contacts), ~$79/mo (5,000 contacts on Plus). SMS is an add-on. No native free plan, but offers a 14-day free trial.
✓ Pros
- Most powerful automation builder of any email platform
- Built-in CRM (Plus and above)
- Handles B2C + B2B in one account
- Extensive integrations (900+)
- Lead scoring and site tracking
✗ Cons
- Not as ecommerce-native as Klaviyo
- SMS is an add-on, not included
- Steeper learning curve
- Revenue attribution less seamless
- No free plan
Best for: Brands with complex automations, B2C + B2B crossover, or teams that want a full CRM + email platform in one.
#3 ConvertKit / Kit — Best for Creator & Newsletter Brands
ConvertKit (rebranding to Kit) is designed for creators, newsletter brands, and content-led ecommerce stores. If your primary channel is a newsletter and you sell digital products or merch, Kit is a significantly simpler and often cheaper alternative to Klaviyo. The automation is clean and intuitive, and the subscriber tagging system is excellent for content segmentation.
Pricing: Free up to 10,000 subscribers (limited). Creator plan ~$25/mo (1,000 subscribers), ~$66/mo (5,000 subscribers), ~$119/mo (10,000 subscribers).
✓ Pros
- Best-in-class for newsletter / creator brands
- Generous free tier (up to 10k subscribers)
- Tag-based segmentation is intuitive
- Clean, simple email composer
- Built-in landing pages and forms
- Sponsor marketplace for monetization
✗ Cons
- Not built for deep ecommerce automation
- No SMS
- Limited ecommerce segmentation vs Klaviyo
- Less visual/branded email templates
Best for: Newsletter brands, creators, podcasters, course sellers, or content-first DTC brands who prioritize simplicity and list growth over heavy ecommerce automation.
#4 Drip — Best Ecommerce CRM Focus
Drip positions itself as an "ecommerce CRM" rather than a pure email platform. It has tight Shopify and WooCommerce integrations, strong segmentation based on purchase behavior, and a clean visual workflow builder. It's a direct Klaviyo competitor in philosophy — the main difference is that Drip tends to attract more established ecommerce brands rather than early-stage stores.
Pricing: Starts at $39/mo (2,500 contacts), ~$122/mo (5,000 contacts). No SMS included. Free trial available.
✓ Pros
- True ecommerce CRM with customer timelines
- Strong segmentation by purchase data
- Native Shopify + WooCommerce integration
- Clean, powerful workflow builder
- Good A/B testing for emails and flows
✗ Cons
- More expensive than Omnisend at same contact count
- No SMS
- Smaller community than Klaviyo
- Less predictive analytics
Best for: Mid-market ecommerce brands that want a CRM-forward view of their customer data alongside email automation.
#5 Mailchimp — Best for Simple/Visual Emails
Mailchimp is the default for brands that want simple, visually polished email newsletters without the complexity of Klaviyo's ecommerce automation. It has improved its ecommerce features significantly (especially since acquiring Intuit's backing), but it's still not as deep as Klaviyo for abandoned cart, segmentation by purchase behavior, or SMS. Where Mailchimp wins: template quality, ease of use, and brand recognition with older audiences.
Pricing: Free (500 contacts, 1,000 sends/mo). Essentials ~$13/mo (500 contacts), Standard ~$20/mo. At 5,000 contacts: ~$75/mo on Standard. SMS available as add-on.
✓ Pros
- Extremely beginner-friendly
- Best email template library in the industry
- Free tier for up to 500 contacts
- Strong brand recognition / social proof
- Good A/B testing tools
✗ Cons
- Automation far less powerful than Klaviyo
- Ecommerce segmentation is shallow
- Revenue attribution is limited
- Gets pricey at scale despite less capability
- SMS is a separate add-on
Best for: Early-stage brands, non-ecommerce businesses, or stores that want to send beautiful broadcast newsletters without complex automation.
#6 Postscript — Best SMS-Only Platform for Shopify
Postscript is not a Klaviyo replacement — it's a SMS-only platform purpose-built for Shopify. If you're using Klaviyo for email but want a best-in-class SMS experience, Postscript is the go-to. Many high-volume Shopify brands run Klaviyo for email and Postscript for SMS in parallel. Postscript's Shopify integration is arguably the deepest in the SMS space, with real-time segmentation based on order data.
Pricing: Usage-based. Starter: $100/mo + $0.01/SMS + $0.02/MMS. Scale: $500/mo with volume discounts. No email included.
✓ Pros
- Best-in-class SMS for Shopify brands
- Deep Shopify data integration
- Compliance tools best in class for TCPA
- Advanced SMS flows and triggers
- Strong deliverability and carrier relationships
✗ Cons
- SMS only — no email capabilities
- Shopify-exclusive (not for WooCommerce / BigCommerce)
- Can get expensive at high SMS volumes
- Minimum $100/mo spend
Best for: Shopify brands that want a dedicated SMS platform alongside their email tool, especially those with large SMS subscriber lists.
#7 Brevo (Sendinblue) — Best Budget Option
Brevo (formerly Sendinblue) is the most affordable comprehensive email platform on this list. It charges by email sends, not contacts — so you can have 100,000 contacts and pay ~$25/mo if you only send once a month. This pricing model makes it dramatically cheaper than Klaviyo for brands with large lists but lower send frequency. Brevo also includes SMS, WhatsApp, live chat, and a CRM in the same platform.
Pricing: Free (300 emails/day). Starter ~$25/mo (20,000 emails/mo). Business ~$65/mo (20,000 emails + automation). Contact-count-based pricing not applicable — pay per sends.
✓ Pros
- Priced by sends, not contacts — huge advantage for large lists
- Email + SMS + WhatsApp + live chat in one
- Very affordable entry pricing
- Built-in CRM and landing pages
- Transactional email included
✗ Cons
- Ecommerce automation less mature than Klaviyo
- Smaller Shopify ecosystem integration
- Deliverability has historically lagged top-tier
- Brevo branding on lower-tier plans
Best for: Budget-conscious brands, high-contact/low-send-frequency senders, or brands wanting an all-in-one comms platform at a low price point.
Frequently Asked Questions
Omnisend is the best overall Klaviyo alternative for ecommerce brands. It offers comparable email automation and segmentation with SMS included, at 30–40% lower cost. For brands under 10,000 contacts, it's the most common and easiest switch from Klaviyo.
Yes — Omnisend is consistently 30–40% cheaper than Klaviyo at comparable contact counts. At 5,000 contacts, Omnisend's Standard plan runs ~$65/month with SMS included, vs Klaviyo's ~$100/month for email alone (SMS is a separate add-on).
Yes. Most alternatives (Omnisend, Drip, ActiveCampaign) offer Klaviyo import tools or direct migration support. Export your segments, flows, and contact lists from Klaviyo and import them. Expect 1–2 weeks for full migration depending on list complexity and number of automations.
Omnisend and Drip both have deep Shopify integrations and are the top alternatives for Shopify brands. Omnisend is better if you want SMS + email bundled cheaper. Drip is better if you want a CRM-style view of customer relationships and are doing $500k+ in annual revenue.
Yes — ActiveCampaign is excellent for brands that operate in both B2C and B2B, or need a full CRM alongside email automation. Its automation builder is arguably more powerful than Klaviyo's for complex workflows, but it's less ecommerce-native (less seamless revenue attribution, no built-in SMS).
Bottom Line
Klaviyo is excellent — but it's not the only option, and it's definitely not the cheapest. For most growing ecommerce brands, Omnisend offers the best value at under 25,000 contacts. For complex B2C + B2B workflows, ActiveCampaign wins. For pure SMS on Shopify, Postscript is best-in-class. For maximum budget savings, Brevo's send-based pricing is unbeatable.
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